Projects

Cases

We “hacked” short-term rental listings for rooms, spaces and houses used for temporary stays.
Empty Rooms
The gender inequality conversation in Argentina has been approached in many perspectives.
Clorox Cia
Mexican culture was the focus and inspiration behind this connection with consumers, creating an environment where they felt represented at every moment.
Little Ceasars
The "Pura Vida Madrid" campaign solved Costa Rica's visibility challenge with a powerful idea, well-targeted execution and measurable impact.
Pura Vida - Costa Rica
Based on the findings of the analysis, Newlink developed an awareness campaign designed to connect with travelers from a close, everyday perspective.
DR–US Prevention Campaign
Newlink designed a 360º strategy focused on connecting with the LGTBIQ+ community through high-impact platforms and shared values.

Malta LGTBIQ+ Campaign
We’ve worked with Betadine® since the launch of its social channels, bringing the historic brand closer to users through new platforms and a new communications strategy.

Betadine
The solution was to relaunch the global “Comparte una Coca-Cola” platform locally, adapting it to the Dominican context through a 360° execution.

Comparte una Coca Cola
We created the concept "The future we want", which became the storytelling of the event and the frame under which we developed all of its content.
Convención Mahou - San Miguel
Developing a solid brand identity after a history marked by mergers, corporate moves and HP’s legacy.
DXC Technology
In a market saturated with sports-oriented isotonic drinks, the brand needed to stand out by owning a different consumption occasion.
Gatorlit Rápida Rehidratación
Baileys launched La Caprichería, a holistic, omnichannel and innovative platform to take Baileys beyond the glass and win new moments of consumption.

La Caprichería - Baileys España
The focus was on inclusion as the key theme of the celebration, centering the strategy on the LGTBIQ+ community in rural areas through a campaign that gave visibility to the phenomenon of “sexile.”

Orgullo de Pueblo - J&B España
Newlink handled the distribution of the global press release announcing the Peanuts x Starbucks collaboration in Peru, along with a second local release focused on the giveaway of the special collector's cup.
Peanuts x Starbucks
Newlink developed a plan to address the food and agricultural crisis in Peru through a collaborative strategy.

PepsiCo y Lay’s - La Papatón
Newlink developed and executed a comprehensive strategy spanning communications, PR, influencer marketing and media partnerships.
Premios Laureus del deporte - Madrid
We designed a comprehensive campaign to position the Sello Hecho en RD seal in consumers’ minds, combining visual marketing, multichannel advertising and digital identity.
Sello Hecho en República Dominicana
Led by Newlink and in partnership with the MSC Foundation, MSC Cruises and the Miami Super Bowl Host Committee, we launched the #SuperCoralPlay campaign.

SuperCoralPlay
An eco-luxury lodging project in the Dominican Republic looking to strengthen its positioning and boost recognition as an exclusive destination within mountain tourism.
The Domes Jarabacoa
Developing a campaign that connected public and private companies, celebrities and the general public as messengers of VacúnateRD, turning it into a national crusade.

Vacúnate RD
We created a digital initiative under the name #ForTheWyn, in collaboration with the Wynwood Business Improvement District (BID).

Wynwood Digital Challenges
For more than two decades, Newlink has worked alongside Tabacalera as a strategic, creative and brand partner, at the corporate, portfolio and product level.
Tabacalera
A partnership based on end-to-end communication management: ongoing PR and media relations, influencer marketing, and event production and organization.
Swatch Group

Cases

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