Projects
Cases
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We “hacked” short-term rental listings for rooms, spaces and houses used for temporary stays. Empty Rooms
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The gender inequality conversation in Argentina has been approached in many perspectives. Clorox Cia
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Mexican culture was the focus and inspiration behind this connection with consumers, creating an environment where they felt represented at every moment. Little Ceasars
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The "Pura Vida Madrid" campaign solved Costa Rica's visibility challenge with a powerful idea, well-targeted execution and measurable impact. Pura Vida - Costa Rica
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Based on the findings of the analysis, Newlink developed an awareness campaign designed to connect with travelers from a close, everyday perspective. DR–US Prevention Campaign
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Newlink designed a 360º strategy focused on connecting with the LGTBIQ+ community through high-impact platforms and shared values. Malta LGTBIQ+ Campaign
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We’ve worked with Betadine® since the launch of its social channels, bringing the historic brand closer to users through new platforms and a new communications strategy. Betadine
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The solution was to relaunch the global “Comparte una Coca-Cola” platform locally, adapting it to the Dominican context through a 360° execution. Comparte una Coca Cola
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We created the concept "The future we want", which became the storytelling of the event and the frame under which we developed all of its content. Convención Mahou - San Miguel
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Developing a solid brand identity after a history marked by mergers, corporate moves and HP’s legacy. DXC Technology
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In a market saturated with sports-oriented isotonic drinks, the brand needed to stand out by owning a different consumption occasion. Gatorlit Rápida Rehidratación
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Baileys launched La Caprichería, a holistic, omnichannel and innovative platform to take Baileys beyond the glass and win new moments of consumption. La Caprichería - Baileys España
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The focus was on inclusion as the key theme of the celebration, centering the strategy on the LGTBIQ+ community in rural areas through a campaign that gave visibility to the phenomenon of “sexile.” Orgullo de Pueblo - J&B España
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Newlink handled the distribution of the global press release announcing the Peanuts x Starbucks collaboration in Peru, along with a second local release focused on the giveaway of the special collector's cup. Peanuts x Starbucks
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Newlink developed a plan to address the food and agricultural crisis in Peru through a collaborative strategy. PepsiCo y Lay’s - La Papatón
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Newlink developed and executed a comprehensive strategy spanning communications, PR, influencer marketing and media partnerships. Premios Laureus del deporte - Madrid
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We designed a comprehensive campaign to position the Sello Hecho en RD seal in consumers’ minds, combining visual marketing, multichannel advertising and digital identity. Sello Hecho en República Dominicana
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Led by Newlink and in partnership with the MSC Foundation, MSC Cruises and the Miami Super Bowl Host Committee, we launched the #SuperCoralPlay campaign. SuperCoralPlay
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An eco-luxury lodging project in the Dominican Republic looking to strengthen its positioning and boost recognition as an exclusive destination within mountain tourism. The Domes Jarabacoa
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Developing a campaign that connected public and private companies, celebrities and the general public as messengers of VacúnateRD, turning it into a national crusade. Vacúnate RD
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We created a digital initiative under the name #ForTheWyn, in collaboration with the Wynwood Business Improvement District (BID). Wynwood Digital Challenges
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For more than two decades, Newlink has worked alongside Tabacalera as a strategic, creative and brand partner, at the corporate, portfolio and product level. Tabacalera
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A partnership based on end-to-end communication management: ongoing PR and media relations, influencer marketing, and event production and organization. Swatch Group
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A comprehensive communications strategy was designed and implemented to take on a monumental challenge for the National Police of the Dominican Republic. Agente Tu
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The solution started from a clear premise: the challenge wasn’t just to change the brand’s image, but to transform the way it was perceived. Asociacion Cibao
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Developing a multichannel communications strategy focused on raising awareness of the solar energy project, using traditional media, digital channels and high-reach spaces. CND - Electricidad Solar
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Designing and implementing an educational, emotional campaign to encourage consumption of products in returnable packaging. CND - Hola Perdida
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Faced with this reality, the Coca-Cola System in the Caribbean designed and implemented a comprehensive, proactive communications strategy: “Este es Nuestro Compromiso.” Coca Cola
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An initiative of the Coca-Cola System in the Dominican Republic, aimed at strengthening the capabilities of small business owners through a comprehensive training plan. Coca Cola Emprendamos Junt@s
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Finetwork needed to reinforce its positioning as a key player in Spain’s telecommunications sector and boost its reputation as a national brand. Finetwork
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Developing a solid brand identity after a history marked by mergers, corporate moves and HP’s legacy. DXC Technology
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Iberia needed to reinforce its positioning in Latin America beyond connectivity, building a differentiated, emotional narrative that would consolidate its leadership in the region. Hub Iberia LATAM
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In a market saturated with sports-oriented isotonic drinks, the brand needed to stand out by owning a different consumption occasion. Gatorlit Rápida Rehidratación
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The Sagrada Família is a landmark project in which Newlink has supported the Basílica de la Sagrada Família in the communications and coordination of a historic agenda... Sagrada Familia
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To meet the challenge, we designed a strategy centered on empathy, cultural connection and active participation. Nexa Resources
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Nestlé Dominicana developed the Plan Barrio program as a tool to drive community micro-entrepreneurship through door-to-door sales of Nestlé products. Programa Plan Barrio Nestlé Dominicana
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We developed a comprehensive strategy addressing four focus areas: trend updates, creativity and design, driving employee advocacy, and internal positioning of leaders. Santander Content & Trends
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Newlink developed a plan to address the food and agricultural crisis in Peru through a collaborative strategy. PepsiCo y Lay’s
La Papatón -
We prepared local risk maps, closely monitoring each market to foster familiarity. Scania Ongoing Reputation Management
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Its goal was to position the seal as a symbol of pride, identity and quality assurance, raising its recognition and relevance both locally and abroad. Sello Hecho en República Dominicana
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Encouraging the adoption of electric vehicles in urban mobility, making them more accessible to taxi and ride-hailing drivers, and reinforcing its commitment to sustainability. Uber Nissan
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President Luis Abinader issued Decree 420-22 ordering the National Statistics Office (ONE) to carry out the 10th National Population and Housing Census 2022 (XCNPV). X Censo
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We focused on managing the merger with Bankia through comprehensive organizational change, developing an AHEAD leadership model aligned with CaixaBank’s purpose. Caixabank
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The project consisted of co-creating the corporate purpose and values together with employees, executives, clients and partners. Cellnex
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We designed a communications plan to align the entire organization with the Strategic Plan. Ferrer
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We developed an Employer Branding strategy in three phases: internal exploration, defining the EVP, and action plans and communication materials. Idilia Foods
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With more than 60 training sessions delivered, we reached leaders and employees, fostering a learning and growth environment aligned with the company’s values. Nestlé
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Both People & Comms developed an annual internal communications plan, driving engagement, cultural transformation and global strategy. PepsiCo
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We developed a comprehensive internal communications plan to support SEAT’s transformation toward electrification, aligned with the new corporate purpose and change management. Seat-Cupra
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Developing a solid brand identity after a history marked by mergers, corporate moves and HP’s legacy. DXC Technology