Sports business
SUMMA a Newlink Company
The business unit specialized in powering the sports ecosystem, connecting athletes, brands and organizations through strategies, experiences and growth opportunities.
Discover SUMMA At SUMMA Sports we understand that sport goes far beyond athlete
representation.
We design strategies that bring together talent, brands and business to create projects with impact. From elite athlete management to activations, content production, marketing, events and commercial expansion, we drive opportunities that connect sport with audiences and generate sustainable value.
Mission & Vision
At Summa Sports we create, manage and grow sports projects, athletes and brands. We combine athlete representation, marketing strategy, brand development, content production, events and commercial growth to deliver end-to-end solutions that connect sport, business and audiences globally.
Our vision is to be a world leader in sports management and marketing, recognized for developing elite athletes, building strong brands, creating innovative experiences and producing high-quality content that inspires, generates engagement and has lasting impact.
The SUMMA approach
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SUMMA supports athletes on and off the field, growing both their career and their personal brand.
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SUMMA develops identities, campaigns and experiences that strengthen the bond between brands and their audiences.
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SUMMA designs sports events and clinics that create memorable experiences and new opportunities.
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SUMMA drives the visibility and engagement of athletes, clubs and brands through integrated strategies.
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SUMMA produces audiovisual content, series and documentaries to amplify stories with impact.
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SUMMA builds strategic alliances, sponsorships and growth opportunities to expand the business.
Discover SUMMA a Newlink Company
Newlink’s business unit specialized in developing projects that connect athletes, brands and organizations through strategies, experiences and growth opportunities.
Visit the SUMMA site