SUCCESS STORY

The Domes Jarabacoa

---

---

---

CHALLENGE

PROPOSED
SOLUTION

RESULTS

The Domes Jarabacoa, an eco-luxury lodging project in the Dominican Republic, sought to strengthen its positioning and increase its recognition as an exclusive destination within mountain tourism. Although the project had a differentiated value proposition, based on innovative design, connection with nature, and premium experiences, there was an opportunity to communicate these attributes more strategically to increase its visibility, emotionally connect with its audiences, and consolidate its market leadership. The main challenge was to develop a narrative that conveyed the essence of The Domes, highlighted its founder's vision, and positioned the project as a benchmark for innovation, luxury hospitality, and sustainable tourism in the Dominican Republic.

A comprehensive communication and positioning strategy was developed and implemented to strengthen the brand's presence and consolidate its connection with key audiences. The main approach focused on building a more human, approachable narrative based on the brand's values and stories, with the aim of reinforcing The Domes' identity and generating an emotional bond with potential visitors. In a complementary way, the strategy focused on showcasing the project's differentiating experiences, highlighting personalized activities, exclusive services, and unique spaces that consolidate its luxury proposition in harmony with nature. Likewise, the development of strategic alliances with influencers, content creators, and media outlets was promoted, in order to amplify reach, generate authentic content, and attract new audiences.

- Consolidation of a solid, differentiated brand identity, with a consistent visual identity across all communication channels. - Experiential content strategy focused on emotions, exclusivity, lifestyle, and connection with nature. - Consistent and aspirational storytelling, strengthening The Domes Jarabacoa's positioning in the premium mountain tourism segment. - More than 38,600 interactions on Instagram and 1,300 on TikTok. - Increased organic reach through high-performing formats, experiential content, and digital dynamics. - Consolidation of an active digital community engaged with the brand. - Sustained growth in profile visits and clicks to booking channels. - Sustained increase in direct bookings and strengthening of owned conversion channels. - Greater visibility in the media relevant national outlets. - More than US$30,000 in free press generated through press appearances.